This is Stylo, a faster, easier, and more sustainable alternative to paper signage and digital displays.
Stylo is a self-drawing display that uses erasable markers to draw, erase, and redraw messages, promotions, artwork and everything in between.
All at the push of a button!
THE MISSION
Our goal is to empower small brick and mortar businesses through higher fidelity ways to communicate with their customers, while reducing their environmental impact.
With $120 OF ENERGY SAVINGS A YEAR when switching from digital, the displays pay for themselves.
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Step 1 - Open the Stylo App
Your Stylo app is where you will store, edit, design and print new signs and displays.
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Step 2 - Select a template
Part of your subscription will allow you to access an extensive library of artist generated templates for any type of sign or display that you might be making.
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Step 3 - Customize!
The templates are your jumping off point - either just update the text for your store or tweak it to make it just perfect.
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Step 4 - Press Print
With the push of a button, your sing will erase and redraw itself while you get back to your busy schedule.
See it in Action!
Our Beta prototype has received funding to be deployed for a Pilot Program to test it out in-situ this Spring. Below you’ll catch a sneak preview of the Stylo Board in the process of drawing a custom graphic.
Business Design
In the last year, the print signage industry was valued at $45.7 billion dollars and digital signage is expected to grow to $32.1 billion dollars by 2026. These number represent industries built around two technologies, printed signage and LCD Digital Displays, that are misaligned with the needs of brick and mortar establishments, both small and large. Paper media is static and difficult to change messaging; in a world that moves at the speed of social media, advertising needs to be as responsive and dynamic as possible. LCD and other digital displays are energy intensive and expensive, particularly at large scale.
We believe that the Stylo product is dialed into what our customers need, not what they can make due with, and because of this, we are confident that that is a place for us in this very large market to carve off large portions of the digital display and print signage markets.
Small Business Model
Our goal is to empower small brick and mortar businesses with higher fidelity, easier to use and more environmentally friendly tools to communicate with their customers. We are designing for the stores that can’t afford to bridge the gap between chalkboard signs and digital displays.
There is never enough time when you are running a small business and our aim is to streamline the process between having an idea for a promotion and the customer’s seeing it. No more trips to the printer, hours spent redrawing chalkboards, or burning money on expensive technology.
Scaling to Multistore Model
In the long term, we believe that there is a new value proposition for large, multistore companies and franchise owners. Consider a company like the North Face that has a centralized marketing team but stores all around the world/ Currently, they send physical printed signage to their stores twice a year. This means that they have to use messaging that is general and generic enough to last 6 months at a time.
Imagine if they had a way to update the signage from Headquarters instantaneously. This would mean that when there is a winter storm moving up the East Coast, they could update store signage promoting rain jackets in Virginia and down jackets in NYC, all with a push of a button.
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These customers have their own small shops, maybe they have a small network of stores. The run promotions and have daily signage needs that they meet with handwritten signs or printed on printer paper. They use an easel outside to try to get customers to notice them when they are walking down the sidewalk. They have a nice hand-drawn chalkboard menu that was done by an artist and is out of date or poorly modified by an employee. They take a lot of pride in their store and are always looking for ways to improve their quality and professionalism. They are always looking for something to give them an edge but are quite cost sensitive.
Examples: Coffee shops, owner run restaurants, boutiques
Customer A Value Proposition: They need a faster way to generate more professional signage. Right now they either handwrite chalkboards or order custom signs from a vendor. Stylo provides them hi resolution signage at the point of display.
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These customers are larger franchises and chain retailers that have a brand that is a little more eco-focused or maybe has a slight edge to them. There is significant geographic distance between each of their stores/branches and they have one centrally located headquarters. Their marketing team is centrally located and advertising campaigns typically require them to use an outside vendor to generate the assets they designed and then physically send them to each of the storefronts across the country.
Examples: Peets Coffee, Trade Joes, Whole Foods, Patagonia
Customer B Value Proposition: At best the process of distributing a promotional campaigns to every store across the country is currently an expensive, environmentally troubling, and slow process. Stylo gives the marketing team the ability to produce and distribute promotional campaigns to window displays across the country at speeds that rival social media.
